I went to a presentation/ meeting last night for commercial photographers. It was interesting and insightful. During the breaks I was speaking with another photographer about how there are focus groups that can measure the impact of copy in an ad. In a sense they can measure that certian words or phrases can increase responses by "X" percent. The concept of applying that to photos came up. I know that there are almost biological responses to certain visual triggers ( baby faces, Colors, Light/dark etc...) anyway, just a rambling to get these thoughts on paper, or screen in this case.

WOOOHHOOOO! it is finally here! We are moving to a new Love/work loft in Uptown.

Great light with Floor to celing skinny windows ( like strip soft boxes). And Hey, why not move in the busiest month of December? What could be better? Besides that, it should rock.

Here is a great photo of the skyline.

Once again,Zorana Rockin' the House!

Just a fun little photo.

Here are a few shots from the last shoot. Zorana the model was fantastic to work with!

We had a fantastic shoot a few days ago. It was with a great model named Zorana. She was really easy to work with and has a sexy look on screen. My computer has been slow so editing has gone slowly. Tam captured some outstanding photos at the shoot. a posting with photos is coming.

Here are some photos from the shoot I had with My dad and Tim, my brother.

Things got a little busy around here lately. Here are some photos from the shoot for the clothing designer. It was a quick shoot so I am looking forward to working with them again with more time for MUA & locations shoots.

Tam and I went to shoot the skyline. What a view of the city! we have some the the GO cubs Go! skyline photos that will get the attention of all cubs fans out there. I cannot wait for the samples to arrive. it should be about 2 days. clear and huge size.

I will post what i get.

I did a great shoot late last week for an up and coming clothing designer. We were under the gun, timewise but were able to get some great captures that really show off the clothing line. Vicky and Laura were the models used in the shoot. I need to get them back for a day shoot around town.. I will add pictures soon