Always remember, more people will pay for information than will pay for a hard good ( item). Start to look at what you do well. Focus on your strengths not your weakness. For a photographer, maybe you take great pictures of birds, or babies. Maybe you shoot everything with only 1 light or the post processing method that you use. Practice what you do best. try to look at what steps are involved with what you do to end up with the shots that people rave about. Now, take the steps of your process and document it from start to finish. - that by the way, is your brand identity. We will get into that more later.
Ask yourself, can this be duplicated? the process, steps, equipment? all of it? Can somebody learn how to do what I do? or not. If 80% of it can be learned, you now have a product that can make money for you when you are not shooting. If you had to teach a seminar, or create a CD, or book, What would you talk about? If you start to think about knowledge as a product, you can increase your income and sometimes make a passive form or revenue.
